Knowledge Hub

Is your media agency acting in your best interest? The rise of Principal Media Buying has blurred the lines between...

Ever wish you knew better what exactly happens to your media ad spend? Which vendors does the money go without...

Do you know the story of double-agent Kim Philby, a British intelligence officer and a spy for the Soviet Union?...

Do you own your brands’ fb or Instagram accounts? ... Meta or Google Ads Manager account?... And how about ad server? ... Are you sure about that??.................................................................. 

The journey to a robust media governance process is like solving a Sudoku puzzle. It requires attention to detail and...

Continuing the Effective Media Pitch series, Wojciech Raś looks in detail at what are the best ways to set up a media pitch for success and how to time it to maximize the advantages in a narrow window of opportunity.

Managing Director of Progmatic Media Wojciech Raś, delves deeper into the levels of media pitch preparation, writing and aligning the project charter and mapping the relevant resources.

The media pitch can be an exciting and very valuable project for an advertiser, but it requires a lot of...

This article will go through different factors to consider when setting the media delivery strategy. It presents the top line pros and cons of doing media planning and buying in-house as well as those of an outsourced model. It covers a single agency setup and a mix of options such as: splitting planning from buying, appointing different agencies per media category, brand/BU or along different geographic scope in a multi-country setup.