Knowledge Hub

Do you know the story of double-agent Kim Philby, a British intelligence officer and a spy for the Soviet Union?...

Do you own your brands’ fb or Instagram accounts? ... Meta or Google Ads Manager account?... And how about ad server? ... Are you sure about that??.................................................................. 

The journey to a robust media governance process is like solving a Sudoku puzzle. It requires attention to detail and...

Continuing the Effective Media Pitch series, Wojciech Raś looks in detail at what are the best ways to set up a media pitch for success and how to time it to maximize the advantages in a narrow window of opportunity.

Managing Director of Progmatic Media Wojciech Raś, delves deeper into the levels of media pitch preparation, writing and aligning the project charter and mapping the relevant resources.

The media pitch can be an exciting and very valuable project for an advertiser, but it requires a lot of...

This article will go through different factors to consider when setting the media delivery strategy. It presents the top line pros and cons of doing media planning and buying in-house as well as those of an outsourced model. It covers a single agency setup and a mix of options such as: splitting planning from buying, appointing different agencies per media category, brand/BU or along different geographic scope in a multi-country setup.

I was recently pondering about the following question related to media (and not only media) governance: what gets more recognition: cleaning up a major mess or keeping a tidy house day-in, day-out? My conclusion is that for following reasons major fixes are more recognized by the organizations than an ongoing good stewardship:

There’s still a lot of waste out there when it comes to ads – it costs advertisers money (which could be put into better use) and at best it does not improve brand performance, while the worst-case scenario is that it actually harms the brand. For variety of reasons, digital is the usual suspect when it comes to media waste.