Wissenszentrum

I was recently pondering about the following question related to media (and not only media) governance: what gets more recognition: cleaning up a major mess or keeping a tidy house day-in, day-out? My conclusion is that for following reasons major fixes are more recognized by the organizations than an ongoing good stewardship:

There’s still a lot of waste out there when it comes to ads – it costs advertisers money (which could be put into better use) and at best it does not improve brand performance, while the worst-case scenario is that it actually harms the brand. For variety of reasons, digital is the usual suspect when it comes to media waste.

Has your media agency fully staffed your account in line with the scope of works? In the recent months there have been multiple issues flagged with regards to the agency staffing and the shortage of media talent to provide quality service to the clients’ accounts.